About

Better systems for independent experts.

Client Acquisition Course exists to help skilled service providers build the business development habits that larger clients expect.

Most service providers were trained to do excellent work, not to sell it. Selling to larger businesses involves clear offers, sensible pricing, careful research, and structured conversations — skills that can be learned.

This course teaches those skills through practice. Instead of passive videos, you work through short lessons and complete exercises using your own business, building assets you can use straight away.

We keep the material practical and honest. Examples are illustrative, calculations show their assumptions, and nothing in the course promises particular clients or income.